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mental health advocate
Our Story
The founders of House of Valore have involuntarily (and unexpectedly) developed, enhanced and perfected the critical skills required to invest in the lives of young adults of the 21st century.
They have an overwhelming and deeply sincere conviction that these young adults live in a generation more challenging than any other from the past few centuries.
Married since 2001 and raising three kids toward adulthood, they believe the youth of today live and are developing in a society with unprecedented social pressures and unrealistic expectations to succeed and thrive.
The pressures to conform with societal beliefs or opinions on things such as religion, politics and general behaviour, has become unbearably complex, leading to their loss of beautiful individualism.
They live in an era in which society has become more detrimentally judgmental and demoralisingly unforgiving
Our Objective
We believe that every individual in this world has value, Valore in Italian.
By promoting our brand, we hope to spread awareness for individuals that struggle with their mental illnesses every day.
Our hope is to give everyone a safe place to be themselves and be comfortable in what they wear, how they wear it and what it means to them.
As the mythical Phoenix represents hope, courage and perseverance while rising from the ashes of it's combustion, we are passionate about supporting all those who have been affected by their mental health and seek healing from the past.
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The earliest references of the bird can be traced back to ancient Egyptian mythology linked to the sun god RA. Moving on a few generations, in Greek mythology, the phoinix (spelt differently) meant crimson or red and in Greco-Roman mythology, it was also associated with immortality and the sun. Amazingly, the bird also appears in Middle Eastern and Asian cultures as the same mythical creature with regenerative powers. The Persians mentioned the Phoenix and described it a benevolent and wise creature, while the ancient Chinese regarded it as one of the Four Symbols of the constellations, representing the FIRE element and often paired it with a dragon. The Phoenix also appears in Arabian folklore while Christianity recognises its deep symbolism, representing resurrection and eternal life. . More recently, beginning with the Renaissance, the popular symbol of the Phoenix appears in numerous literature, art, and cultural references.
The Phoenix’s story has been interpreted and adapted over thousands of years, but the central theme of death and rebirth remains constant throughout.
The Allegory of the Phoenix
The Oxford English Dictionary defines “allegory” as a “story, picture, or other piece of art that uses symbols to convey a hidden or ulterior meaning, typically a moral or political one.” To the naked eye, the Phoenix represents pure beauty. But this aesthetic beauty is somewhat contradicted by the birds destruction by combustion for seemingly no reason at all. Having completed its destruction, this extraordinary COUNSELOR OF HOPE is effortlessly transformed into an admirable SYMBOL of encouragement. The Phoenix not only rises from the ashes of its complete dismantling, it continues with a proverbial clean slate upon the presentation of a new beginning.
As we delve deeper, we learn that beauty, being merely 'skin deep', is certainly a damaging/destructive literal interpretation of what a living being feels internally - in their soul. As human beings, for the most part, we use our eyes and ears to form an impression about anything new that we encounter n front of us, relying instinctively on these two of our five senses.
The truth is that YOU DO have the ability rise from the ashes of unbearable hurt and pain. Every one of us has the innate ability to reset and start from scratch. It is not easy and it differs from one to the next. While I am not qualified to offer advice, I do know that the ability to change is within you. Everyday you have an opportunity to start with a clean slate - like a reborn Phoenix - equipped to improve your life as well as the lives of those around you.
EVERY DAY IS
YOUR (RE)BIRTHDAY.